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Global agricultural equipment giants gather at China International Agricultural Machinery Exhibition

Time：

2020-03-26

The annual China International Agricultural Machinery Exhibition (hereinafter referred to as "China International Agricultural Machinery Exhibition") ended in Wuhan, Hubei Province on October 10. The continuous heavy rain during the exhibition did not dampen the enthusiasm of the visitors. According to preliminary statistics, the exhibition attracted a total of about 31,12 visitors, with an exhibition area of more than 20,1600 square meters and more than <>,<> exhibitors.

"Whether from the historical experience of foreign agricultural machinery industry development, or from the perspective of China's agricultural development trend, new urbanization construction and other development needs, China's agricultural machinery industry has huge space for future development." Mao Hong, president of the China Agricultural Machinery Circulation Association, the organizer, said that China's agricultural machinery industry still has a golden development period of ten years in the future.

Benefiting from the support of national policies and laws, China has become a major agricultural machinery manufacturer in the world. As the largest agricultural machinery exhibition in China and even in Asia, China International Agricultural Machinery Exhibition has become the most important window and platform to observe China's agricultural machinery market, and records the present and future of China's agricultural machinery industry with its unique annual agenda setting.

A wide range of new products are available

As an important position for information dissemination, many companies have begun to attach importance to releasing new products or brands during the exhibition. The reporter saw at the booth of Shandong Wuzheng Group that the group appeared with its comprehensive upgraded models of automobiles, agricultural equipment, agricultural vehicles, electric vehicles and a number of innovative products to form a strong lineup, showing the technology and quality of products in an all-round way. Among them, the red steel "legion" led by Renorman 2304 and Aolilei tractor is particularly eye-catching.

According to the relevant person in charge of Wuzheng Group, Renoman has entered the Chinese high-horsepower tractor market in batches, because the birth of Renoman forced the imported similar models to reduce the price by 30%; TS1204 tractor is a product of Wuzhengshan Trailer, which has become the main product in China in the 100~120 horsepower segment, and its sales have doubled year by year.

Foton Lovol Heavy Industries has launched a series of product portfolios and overall solutions such as comprehensive mechanization of agricultural production. The most eye-catching exhibitors in the exhibition area are the Revo Ceres combine harvester, tractor and low-temperature recycling grain dryer with a maximum feeding capacity of 12 kg for domestic independent brands. The sand table of the Lovol Demonstration Farm placed on site condenses the machinery for the whole operation of "plowing, planting, management, harvesting, storage and transportation" into the miniature landscape of the demonstration farm.

Under the condition that most product markets in the agricultural machinery industry declined this year, Lovol Agricultural Equipment focused on improving its ability and internal strength from technological innovation and lean manufacturing, and achieved competitive growth. "In January ~ September this year, Lovol agricultural equipment business achieved sales revenue of 1.9 billion yuan." Wang Yurong, deputy general manager of the company and general manager of the agricultural equipment business headquarters, expects that Lovol agricultural equipment can achieve a year-on-year growth of 101.3% this year.

In the agricultural machinery power exhibition area, Changchai Co., Ltd. exhibited electronically controlled single-cylinder diesel engines that attracted the attention of reporters. He Jianguang, general manager of the company, introduced in an interview with a reporter from China Industry News that Changchai electronically controlled single-cylinder diesel engine has the characteristics of low emissions, good fuel economy and good starting performance, and its emission indicators fully meet the requirements of national III emissions, and can be used as supporting power for various hosts such as agricultural transport vehicles and tractors.

Shandong Shifeng Group has a strong lineup of exhibitors, gathering nearly 2697,<> people in marketing, research and development, supply and distribution. The exhibition is powerful, with an exhibition area of <>,<> square meters and a high level of booth design. Agricultural vehicles, tractors, corn harvesters, electric vehicles, low-speed trucks, light trucks, engines and many other new products were unveiled. During the exhibition, Shifeng Group also held new product release activities, dealer networking activities, WeChat scanning and attention lottery, etc.

What attracted the attention of reporters was the first collective appearance of the "Dongfang Red" power shift series tractors. Zhu Weijiang, deputy general manager of Yituo Co., Ltd., told reporters that the Dongfanghong series of high-end tractor technology is synchronized with the world's mainstream technology, and the mass production and more coverage of the horsepower segment of the product is a breakthrough in high-end products by Yituo as the most influential "tractor expert" in China.

Zoomlion, which chose to release a new brand during the exhibition, unveiled its new products such as wheat harvesters, sugarcane harvesters, and ride-on high-speed rice transplanters. Wang Jinfu, general manager of Zoomlion, told reporters that the company has established a strong global innovation and research and development platform and is advancing towards global high-end agricultural equipment. "The creation, growth, strength and expansion of a world-class brand can only rely on far-sighted strategic thinking, scientific management system, creative team, and competitive products and services."

The degree of internationalization is greater than ever

According to the organizers, this year's exhibition is much more international than previous editions. Not only dozens of exhibitors from more than a dozen countries such as the United States, Canada, Germany, France, Italy, India, etc., but also envoys and agricultural officials from many countries attended the event. At the same time, the Asia-Pacific Regional Agricultural Machinery Association Roundtable and the Sino-foreign Agricultural Machinery Trade Fair were also held concurrently with the exhibition.

The reporter found that foreign brands including AGCO, Case New Holland, Koile Harvest, Kubota, etc. generally attach importance to booth design and convey corporate philosophy and vision goals through booths. At AGCO's booth, the design of the open farm attracted a large number of visitors. In addition to more than 20 flagship products from its four major brands, namely Maisay Ferguson, Valmet, Dafeng Wang and Gurui, the group also brought precision agriculture solutions and an unprecedented lineup.

Yang Qing, global vice president and executive general manager of AGCO China, said in an interview with China Industry News, "China's agricultural machinery market has broad prospects, and users' demand for high-quality agricultural machinery products with high technical level is increasing, and we will pay close attention to user needs and bring the most suitable high-tech products to users." ”

Case New Holland is another world-class giant exhibitors. The company's new axial drum 4000 series combine harvester, unveiled during the show, is specially designed to meet the needs of Chinese users. "We have carried out large-scale harvesting experiments on different crops on the 4000 series combine harvesters, and the performance and harvesting effect of the equipment have been well received by users." Bai Qini, president of CNH Group China, told reporters. This series of axial drum combine harvesters is produced at the company's manufacturing site in Harbin, Heilongjiang.

The booth of Kohler-Harvest was also impressive. In addition to a variety of products such as corn harvesters at the exhibition, the company was ingenious in the design of the booth, and there was a character model next to each agricultural machine, covering all levels of the company, from the chairman to ordinary workers. "The development of the company is inseparable from every employee. This design not only reflects the corporate philosophy of respecting employees, but also has a good publicity effect. The relevant person in charge of the company said in an interview with reporters.

Agricultural machinery has become a new force

The appearance of many agricultural machinery has become another major attraction of this exhibition.

China has displayed its latest research and development of agricultural machinery series. Including high-speed stubble elimination notch disc rake, potato harvester, deep loose stubble elimination combined land preparation machine, hydraulic flip plow, etc.

Through international cooperation, it is undoubtedly an important path for China's agricultural machinery to become stronger and longer. As a latecomer to the agricultural machinery industry, China Agricultural Machinery Group Agricultural Machinery Holdings Co., Ltd. is well versed in this, and the company conducted on-site promotion of multi-function seeders with Sumitomo Corporation (China) Co., Ltd. and Gingoka Company of South Korea and signed a letter of intent for cooperation between the three parties during the exhibition. Industry insiders analyzed that China Agricultural Group hopes to accelerate the occupation of the agricultural tool market through cooperation with foreign brands.

As a leader in the multi-function seeder industry in Korea, the multi-function seeder produced by Jingang Company can complete multiple processes such as leveling, fertilization, seeding and soil covering in one operation, and the product also has functions such as seed fertilizer distribution, side deep fertilization, and automatic pesticide spraying.

Lovol Agricultural Equipment has also been paying attention to the development trend of modern agricultural machinery at home and abroad, and strengthening the research of supporting agricultural machinery. It is reported that Lovol Agricultural Equipment has been involved in the agricultural machinery business since 2011, and its main products include hydraulic flip plows, square balers and rotary cultivators.

The reporter learned that according to the strategic planning of Foton Lovol Heavy Industry, Lovol Agricultural Machinery is positioned in the global mid-end market as a whole, and its products involve five fields: tillage machinery, planting and fertilization machinery, field management machinery, hay/silage harvesting machinery and special crop harvesting machinery, creating a full set of mechanized farmland operation programs from agricultural machinery to agricultural machinery.

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