The Current Situation and Development of China's Agricultural Equipment Industry



China's agricultural mechanization can be said to have just started, agricultural equipment enterprises emphasize production, light circulation, heavy sales, light service. It is the current situation of the market in front of it, which greatly weakens the image of the product in the eyes of farmers. It affects the market share of the product. The next decade will be a decade of market channel battles. , who occupies the terminal channel, who will have the right to speak. In the era of big agriculture, large channel providers are needed, and the brand strategy formulation and improvement from sales to after-sales service will determine the market share of products.
Weibei Nongbo City; From the beginning, channel construction is an important link. From business market research, to project landing, from product sales to after-sales service system construction, and then to channel layout. We did a lot of market research. We only do three things; Channels, services, culture. First, village layout, household survey. Understand farmers' needs for their products. Establish a one-village market service survey point. Understand the needs of farmers and grasp market information. Second, services; After-sales service of products, financial services for farmers, technical skills training services for farmers. Third, culture is; Understand what farmers lack? Skills, management, money, in front of us we have integrated the various resources needed by farmers, more than 50 agricultural experts, set up a free training center for farmers' vocational skills, and opened a training classroom for 300 people has been built. Signed a financial service agency with two banks [Agricultural Bank of China and Postal Savings Bank] to provide farmers with credit services for machine purchases. The 2000 square meter agricultural machinery 4S maintenance center has been opened. However, we found that the traditional regional agency model has become the main bottleneck in the circulation of agricultural machinery. The construction of agricultural machinery 4S shop system must break the regional agency model in order to truly achieve barrier-free after-sales service.
How to challenge the market, innovate business models, we have been studying, in the process of future development and cooperation, we hope to carry out in-depth exchanges and communication with manufacturers in the country and even abroad in channel construction and 4S store construction, and hope that all manufacturers and friends do after-sales service without regional authorization. We will focus on channel construction and after-sales service culture. , to achieve the market share of your products in a certain region, create a small regional brand reputation, slowly copy and enlarge, we can be invincible.
Only by breaking the past regional authorized sales model can we develop rapidly. Put the market layout and channel construction in the first place, and put the establishment of county-level 4S store construction in the main position, so that regional product brands can be competitive. Of course, the competition in the channel terminal market is also very cruel, from product quality, to after-sales service, is the key factor to determine market share, how to make consumers satisfied is the work we need to do together research and steadfastness. Professional market channel construction team, professional after-sales service team construction requires us to work together. In order to ensure the stability of the sales channel.
Presently; We have started the layout in the central and eastern parts of Shaanxi Province and even the whole Guanzhong region, from single sales to financial credit matching sales. After-sales service drives sales. Free training for farmers in cultural sales. We are willing to work with manufacturers to create a unified 4S after-sales service management system nationwide. Make our products invincible. Work together for the era of large-scale circulation of agricultural equipment in China, and build a full circulation industrial chain from producers-distributors-consumers.