With the development of urbanization, a large number of rural labor forces are transferred to cities and towns, and the phenomenon of "empty nest" appears in the countryside. The problem of who should cultivate the cultivated land is becoming increasingly prominent. Traditional mechanized operations can no longer meet the development needs of modern agriculture, and these problems must be solved. Rely on agricultural machinery and equipment with more advanced technology and higher integration level.

　　 Layout in advance to enter the high-end agricultural machinery market

　　 The grain issue has always been one of China's most important national strategies, and vigorously developing modern agriculture is an important guarantee for grain security. This has also become the mission and responsibility of agricultural machinery and equipment manufacturing enterprises to deeply cultivate in the agricultural sector.

　　From the perspective of the development of the agricultural machinery industry, China is a major agricultural country. Modernization is inseparable from the modernization of agriculture, and agricultural modernization is inseparable from the modernization of agricultural machinery. This national situation fundamentally determines the huge potential demand for agricultural machinery.

　　 "Agricultural Machinery Industry Development Plan" predicts that by 2015, China's agricultural machinery industry output value will reach more than 400 billion yuan, is expected to exceed 500 billion yuan in 2018. In 2013, China's agricultural comprehensive mechanization level was only 59%, and the same period data for developed countries such as Europe and the US was close to 100%.

At present, many domestic agricultural machinery and equipment manufacturing enterprises take the opportunity of the state to encourage the development of agricultural modernization, rely on technological innovation to accelerate technological upgrades and product replacement, and surpass the world-class level in the technical level of agricultural machinery and equipment, effectively promoting China's agricultural machinery The rapid development of the equipment manufacturing industry.

　　 Leading equipment manufacturing company Zoomlion is always a step ahead. In 2014, Zoomlion acquired 60% of Chery Heavy Industries' shares and officially announced its entry into the mid- to high-end agricultural machinery market that has long been monopolized by foreign companies.

　　Zhan Chunxin, chairman of Zoomlion, believes that today's agricultural machinery industry is quite similar to the construction machinery industry more than a decade ago, and the high-end market is basically monopolized by foreign companies. Entering the agricultural machinery sector has great market potential, which is also in line with the positioning of enterprises to consolidate the mid-to-high-end machinery and equipment sector. In fact, agricultural machinery and construction machinery are also highly relevant in technology.

New corn harvesters, silage machines and balers produced by the Zoomlion Bozhou Industrial Park, which was launched in early 2015, have been launched in large quantities. A batch of "Made in Bozhou" agricultural equipment has since entered the national market, Bozhou It has also become a large-scale agricultural equipment manufacturing and distribution base in the Central Plains region.

　　 "Our products are designed and developed according to the needs of the northern Anhui market and the Central Plains market, suitable for the cultivation needs of the northern Anhui area." Liu Jianglong, technical director of Bozhou Industrial Park of Zoomlion.

　　 While aiming at the market prospects, Zoomlion Bozhou Industrial Park focuses on the R&D and manufacturing of products, the integration of agricultural machinery and agronomy, and has developed fist products such as corn machines, silage machines and balers in a short time.

Sun Changjun, vice president of Zoomlion, said, "The R&D and production of these products not only meet the agricultural production needs of Bozhou City, but also take advantage of the geographical advantage of Bozhou City at the junction of the four provinces of Su, Lu, Henan and Anhui. 1. The leading role of radiation in the Central Plains region."

　　 Founder Securities believes that "Made in China 2025" has formed a significant positive effect on the agricultural equipment industry. Driven by it, the independent innovation capability of China's agricultural equipment is expected to be further improved, and the intelligentization of agricultural machinery is accelerated. This not only greatly improves the production efficiency of agriculture, but also enhances the core competitiveness of related companies, which in turn enhances the company's Overall performance.

　　Promote the transformation of agricultural machinery manufacturing industry from "investment-driven" to "innovation-driven"

The purpose of "Made in China 2025" is to connect the front-end research and development, design, production and back-end sales, after-sales service and other links, and transform production-based manufacturing into service-oriented manufacturing. This is the symbol of the rise of manufacturing and the key to industrial integration. point.

Despite the rapid development of China's agricultural machinery industry, its scale and level are not high in the mechanical equipment industry. Compared with foreign-funded enterprises occupying high-end markets, China's agricultural machinery industry has a large gap, and the structure of agricultural machinery needs to be adjusted and optimized . At this stage, the low-end production capacity is surplus and the high-end production capacity is insufficient, which is difficult to meet the development needs of modern agriculture.

At present, the production capacity of China's agricultural machinery manufacturing industry has exceeded 360 billion yuan, but the supply of cotton, sugar cane, fruits and vegetables and other machinery is seriously inadequate. In the future, we must increase the research and development and production of weak links to promote the agricultural machinery manufacturing industry from "investment-driven" to "innovation" "Drive" transformation, and strive to improve the ability of agricultural mechanization and agricultural equipment industry innovation drive.

　　Industry experts believe that in the future, my country's agricultural modernization business model should develop in the direction of production intensive and industrial integration, which brings new opportunities and challenges to the agricultural machinery industry. Agricultural machinery manufacturing enterprises should continue to expand fields, increase varieties, improve functions and upgrade levels, and finally establish an equipment technology innovation system and an equipment manufacturing system with international standards that can fully meet my country's agricultural modernization development needs.

Sun Changjun said that for the integration of industrialization and informatization, Zhonglian gave a new interpretation of its "generalized intelligence": the product manufacturing process should be intelligent to achieve quality improvement and cost reduction; the product operation process should be intelligent to achieve reduction Customer operating costs. Based on this large system of "generalized intelligence", Zoomlion has established a system framework, laid out key nodes, and promoted industrial transformation and upgrading.

　　Sun Changjun said that the agricultural machinery market can be deeply cultivated. The Chinese agricultural machinery industry has benefited from the promotion of agricultural modernization and the support of national policies. It is currently a "blue ocean" of the industry.

An expert, who asked not to be named, made a few suggestions: The state should promote special projects for the autonomy of agricultural equipment and adopt special policies to promote the upgrading of the technological innovation and manufacturing capabilities of the agricultural equipment industry and enhance the core competitiveness of the agricultural machinery industry; support Chinese agricultural equipment companies participate in global competition, including overseas mergers and acquisitions, the establishment of overseas research and development centers and manufacturing plants.